Snoop Dogg reached a new level of fame by getting his name on a college football bowl game via a sponsorship deal.<\/p>\n
Source: AllHipHop<\/a><\/p>\n \n Snoop Dogg etched his name in college football history as the new namesake of the Arizona Bowl. The Doggfather unveiled a multi-year sponsorship deal to rechristen the bowl game as the Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop on Monday (May 6).<\/p>\n The popular rapper\u2019s announcement touted his history of sending Snoop Youth Football League players to college football programs and the NFL.<\/p>\n \u201cCollege football fans are exhausted by the constant talk around NIL, conference realignment, coach movement, transfer portal and super conferences,\u201d Snoop said. \u201cSo, it\u2019s time we get back to the roots of college football when it was focused on the colleges, the players, the competition, the community, the fan experience and the pageantry \u2026 It\u2019s only fitting that I step up and help get this thing right. I\u2019m ready to bring the juice back to college football.\u201d<\/p>\n The Snoop Dogg Arizona Bowl will be held at Arizona Stadium in Tucson on December 28. The game will feature teams from the Mountain West Conference and Mid-American Conference.<\/p>\n \n \u201cWe\u2019re thrilled about our groundbreaking partnership with Snoop and Gin & Juice By Dre and Snoop,\u201d the Arizona Bowl\u2019s executive director Kym Adair said. \u201cThis year, the Arizona Bowl is bringing sports, libations and entertainment into a singular bowl game, and we are changing the definition of what a brand partnership is in the NCAA.\u201d<\/p>\n The Arizona Bowl is owned by the non-profit organization TD4Tucson, which donates 100 percent of its net proceeds from the game to charity. This year\u2019s pre-game festivities include charity events and the SNOOPER Bowl, a showcase of Arizona and California\u2019s best youth football teams.<\/p>\n More information at https:\/\/allhiphop.com\/news\/snoop-dogg-says-hes-bringing-college-football-back-to-its-roots-with-his-own-bowl-game\/<\/a><\/p>\n